with code SPRING
buy one get one FREE
🌼Spring into savings with I Am Proud! Buy One Get One Free on selected skincare, bodycare, and haircare items! Use code SPRING at checkout. Double the glow, double the joy! Limited time only🌼
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HAIR PROUD QUIZ
Confused about the right haircare products? Take our 15 second quiz to identify your personalised routine, for your hair to look and feel its best. Your new haircare routine is just a click away!
Plus - get 10% off when you complete it!
secure the barrier
barrier boosting eye cream
Introducing our latest addition to #TeamProud! Say hello to happy and hydrated eyes with our brand-new launch – Secure The Barrier - Barrier Boosting Eye Cream. This cutting-edge formula has been meticulously crafted to target the delicate and thin skin around your eyes.
what does IAMPROUD stand for?
inclusivity
Each of our products is proudly designed to empower all skin and hair types. We believe in showing real bodies, skin, and hair and never retouch our images.
effective formulas
We're all about expertly blended formulations that balance clinically proven actives with powerhouse natural ingredients for gentle, effective results.
accessibility
We are proud to offer high performance skincare and haircare products at an accessible price point. We believe feeling good in your own skin is a right for everyone.
take the skin proud
skin quiz
Get an easy-to-use, custom skincare routine based on your skin type and skin goals with just a few quick questions!
STUDENT BEANS x i am proud
15% off*
Unlock 15% off full-priced products with Student Beans. Simply register your student status with Student Beans & use your student code at checkout to enjoy 15% off.